Article Geert Hofstede vs. Fons Trompenaars - 4908 Words

Geert Hofstede vs. Fons Trompenaars Introduction How do we market in different cultures? Although we have done many researches about the different cultures, marketing, which is as a discipline, has lagged behind other researches in recognizing the need for it. Before we have found the importance of marketing in different cultures, usually, the approach for marketing was too simple, and we often use the economic theory to explain facts and solve problems, however, international marketing and management is a kind of practical work, which is different from the economic research. Firstly, we always assume that tastes, preferences, and habits are transferable between different countries; secondly, it also implies that we can do the†¦show more content†¦Hofstede used his culture dimensions by examining work related values in employees of IBM during the 1970 s. Fons Trompenaars Fons Trompenaars is a Dutch author in the field of cross-cultural communication. His books include: Seven Cultures of Capitalism (1993), Riding the Waves of Culture (1998), Building Cross-Cultural Competence (2000), 21 Leaders for the 21st Century (2001) and Innovating in a Global Crisis (2009). Trompenaars studied Economics at the Free University of Amsterdam and later earned a Ph.D. He experienced cultural differences first-hand at home, where he grew up speaking both French and Dutch, and then later at work with Shell in nine countries, where he worked for 7 years as the director of the Human resources. At this moment, he wrote The Multi-cultural company (1993) in which he explains his theories. According to him, international companies tend to standardize their management functioning because of globalisation, and impose this way of thinking to their subsidiaries. Problems in companies appear as they don t take care about the cultural differences of employees and certain ways of managing are not appropriate to certain cultures. He defines culture as the way a human group solve its problems. Taking the example of Geert Hofstede and modifying his theories, he invented with Charles Hampden-Turner the 7 dimensions of cultural differentiations: universalism/particularism,Show MoreRelatedThe Importance of Effective Cross Cultural Communication in International Business (Research Proposal)2551 Words   |  11 Pagestime. The table is based on (Hall, 1976) (House, Hanges, Javidan, Dorfman, Gupta, 2004) (Trompenaars Hempden- Turner, 1997).....................................................................................5 List of Figures Figure 1 shows Halls Iceberg model in a simplified way. The figure is based on (Hofstede, 1997, S. 57) and the from Hofstedes model derived cultural layer model of (Trompenaars Hempden- Turner, 1997)...........................................3 Figure 2 shows anRead MoreThe Term Organizational Culture Essay2100 Words   |  9 Pagesaltered or extensively importance even in human sciences, however variety in its utilization is particularly discernible in the writing on hierarchical society. This is mostly identified with solid contrast in the reason and profundity of books and articles. Be that as it may, likewise the wide variety of logical teaches and exploration introduction included in organizational culture studies makes the field extremely heterogeneous. The idea of society appears to fit altogether different uses as aggregatelyRead MoreCulture on Toyota4129 Words   |  17 Pagesnational cultures of Japan and USA by using two theories and its impact on the corporate culture of Toyota. The models of â€Å"Edgar Schein† and â€Å"Charles Handy† will be used to analyze the corporate culture of Toyota while the models of â€Å"Greet Hofstede† and â€Å"Fons Trompenaars† will be used to analy ze the national cultures. Afterwards the case study will discuss the climate of Toyota and the impact of the same to its success. Also the case study will analyze the reasons as to why the Toyota Company had to faceRead MoreCultural Analysis Thailand9709 Words   |  39 Pagesintegrations occurred. Geert Hofstede As a former analyst with IBM, Geert Hofstede studied and analyzed employees of IBM moreover, noted how different opinions and behaviors vary from different cultural backgrounds. Following the position with IBM, Hofstede further developed his opinions into the book Culture’s Consequences in 1980 (Powell, 2006). As Hofstede’s studies continued, he developed the Cultural Dimensions consisting of five different dimensions of culture (Hofstede, 2010) describedRead MoreChanges to Human Resource Management and Technology in the 21st Century2110 Words   |  9 Pagesevolve to a global level. Global leaders face at least three completely different challenges: distance, cultural differences, and cross cultural barriers. Three leading studies of cross cultural management have been conducted by Geert Hofstede and Fons Trompenaars and the Global Project. Although they all have similar but different modules they all seem to have one basic agenda and that is; In order to operate and survive in the international field, a mutual understanding of and insight intoRead MoreDimensionalizing Cultures. the Hofstede Model in Context11051 Words   |  45 PagesIssues in Psychology and Culture 12-1-2011 Article 8 Dimensionalizing Cultures: The Hofstede Model in Context Geert Hofstede Universities of Maastricht and Tilburg, The Netherlands, hofstede@bart.nl Recommended Citation Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, Unit 2. Retrieved from http://scholarworks.gvsu.edu/orpc/vol2/iss1/8 This Online Readings in Psychology and Culture Article is brought to you for free and open accessRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesMBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−CurphyRead MoreAn Introduction to Intercultural Communication29172 Words   |  117 Pagesother in respect of the knowledge shared by their members and in respect of their linguistic forms of symbolic behaviour. For those wanting to dig a bit deeper it may be a good idea to look into the works of Edward T. Hall, Geert Hofstede, Harry C. Triandis, Fons Trompenaars, Clifford Geertz and Shalom Schwartz. The theories developed by the researchers and academics can and has been applied to many fields such as business, management, marketing, advertising and website design. As business becomes